Useful articles and information

The Seven Deadly Sins of User Experience Design

• by Paul Boag

If you want a competitive advantage, nothing is better than offering a great experience to your customers. But then, you know that if you are reading this blog postIf you want a competitive advantage, nothing is better than offering a great experience to your customers. But then, you know that if you are reading this blog postIf you want a competitive advantage, nothing is better than offering a great experience to your customers. But then, you know that if you are reading this blog post

Customer Experience vs. User Experience

User experience is not the same as customer experience.

While most designers directly influence the UX, they also need to understand the larger context of the CX. The customer experience represents every step of the journey from when users are running price comparisons, to when users try the product, to when users may resort to customer service if their needs aren’t met.